MAX NutriFit – Privacy Policy  

Last Updated:  13/02/2026

This Privacy Policy explains how MAX NutriFit (“the App”), owned and operated by B Maximum Sports and Health, S.L., processes your personal data in accordance with the EU General Data Protection Regulation (GDPR).

1. Data Controller

The Data Controller responsible for your personal data is:

B Maximum Sports and Health, S.L. 

C/ dels Tallers 22, 08001 Barcelona, Spain

📩 info@bmaximum.com

2. Types of Data We Collect

2.1. Account Information

  • Name
  • Email Address
  • Password (encrypted)
  • Country or region

2.2. Health, Fitness & Nutrition Information (Optional)

Provided voluntarily to personalize your experience:

  • Fitness goals
  • Level of activity
  • Lifestyle habits
  • Meal preferences
  • • Weight, height, or other physical data (if provided)

We do not collect medical diagnoses or sensitive clinical information.

2.3. AI Interaction Data

When using MAX Coach AI, we collect:

  • Questions you ask
  • Chat history
  • AI-generated responses
  • • Training/nutrition feedback

This data is used only to provide and improve personalized recommendations.

2.4. Usage Data

  • Agent intereactions
  • Screens viewed
  • Time spent in the agent
  • Device information (model, OS version, app version)

2.5. Transaction and Payment Data

If you purchase products or subscriptions:

  • Order details
  • Delivery information
  • Payment confirmations

Payment data is processed securely by third-party providers (e.g., Stripe). We do not store full card details.

2.6. Professional Connections

If you connect your profile with:

  • Gyms
  • Personal trainers
  • Nutrition stores

We may process:

  • Bookings
  • Communications
  • Purchase history within the MAX NutriFit ecosystem

2.7 Logistics Data

For purchase deliveries, we share necessary information with shipping partners.

3. How We Use Your Data

We use your data for the following purposes:

  1. To provide and maintain the MAX NutriFit program
  2. To personalize recommendations using MAX Coach AI
  3. 3. To offer training, nutrition, and supplement suggestions
  4. 4. To connect you with trainers, gyms, and nutrition stores (optional)
  5. 5. To process payments and orders
  6. 6. To improve the program and optimize user experience
  7. 7. To comply with legal and accounting obligations

4. Legal Basis for Processing (GDPR Articles 6 & 9)

Your data is processed under:

  • • Contract: to provide program functionality
  • Consent
  • Legitimate interest
  • Legal obligation

You can withdraw your consent at any time.

5. Data Sharing

We only share data when necessary to operate the service:

  • Professional partners (optional)
  • Payment providers
  • AI service providers
  • Logistics providers
  • Legal authorities when required by law

We never sell personal data. 

6. User Rights

You may request:

  • Access to your data
  • Correction 
  • Deletion
  • Limitation
  • Data portability
  • Objection to processing
  • Withdrawl of consent

Contac: info@bmaximum.com

7. AI Notice

MAX NutriFit uses MAX Coach AI to generate wellness, nutrition, and training suggestions.

  • Does not constitute medical advice
  • Does not replace healthcare professionals
  • May contain inaccuracies
  • MAX NutriFit is not a medical device

8. Data Retention

  • Account data: until profile deletion
  • Tax data: 6 years
  • AI chats: up to 12 months
  • Cookies/analytics: configurable

9. Security

We apply measures such as:

  • Encryption
  • HTTPS
  • Access controls
  • Internal audits

10. International Transfers

If transfers outside the EU occur, we apply GDPR safeguards such as Standard Contractual Clauses.

11. Contact

📩 info@bmaximum.com